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A-Team provides students with hands-on arena experience

Courtesy: Zach Sparrow

The “A-Team” was created in 2011, by Heather Hanks, former event manager for Taco Bell Arena. While the name generates images of explosions, danger and Mr. T, in reality the organization’s name is short for the Arena Team. The organization was formed to provide students with professional experience in the entertainment industry.

Through the A-Team, students are exposed to the various outlets of knowledge the arena has to offer. If a student expresses interest in a certain aspect, there are opportunities to learn more about that process. Student responsibilities range from production and sound booth to merchandising and meet and greets. Members are often seen at the Saturday market promoting upcoming concerts and giving out merchandise.

Promotions coordinator for Taco Bell Arena, Alyssa Meyer, started off on the A-Team. Meyer now works closely with interns, guiding them on the path to best help their own career goals.

“Because the music industry in Boise is so small, it lends itself to us having a variety of connections. I partner with Treefort on a lot of marketing stuff, and I got four people internships through them,” Meyer said.

Not only does the organization provide students the knowledge and skills to work in the industry, the A-Team also gives students the chance to meet many big name stars, most recently, Macklemore, Lady Antebellum and OneRepublic. Meeting celebrities and gaining connections is perhaps the aspect of the A-Team which draws in students from all areas of study.

Students in the A-Team have a diverse background in regards to their major and career aspirations. While the majority of students are marketing and business students, the A-Team has members with majors that range from health science to English literature.

Although the students all have different career goals, they all share the desire to learn about the entertainment industry. Lead intern Nancy Flecha knew from her first day on campus, where she wanted to end up.

“I joined on my freshman orientation day,” Flecha said.

A lot of people don’t know that Taco Bell Arena is one of the top 15 university venues.

“I found that out and thought, ‘I really want to work there.’ I begged them for a job and they said I’m only 17 and should probably join the A-Team,” Flecha said.

The A-Team is a rather new organization on campus that has already prepared numerous students for careers in marketing, radio, sales and film. The A-Team is open to all students who seek experience in the event and marketing industry. Interviews for admission are held the first three weeks of the semester. For more information on the A-Team and how to join, email lead intern Nancy Flecha at



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