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The Haps with the Apps: Instagram



Kevin Systrom, Mike Krieger

Cost: Free

Initial release date:

October 2010


#12 on Apples most downloaded free apps

Operating System:

iOS and Android

Revenue Earned: 

None. Instagram’s Director of Business Operations Emily White told the Wall Street Journal late last year that the company may begin use of ads on the app to make a profit.


Users can take photos and videos to which they can apply digital imaging filters to and share with others on a wide variety of social media outlets like Facebook, Twitter, Tumblr and Flickr.


American users were using the app to sell illicit drugs, using hashtags to direct buyers to their product.

Dealers then used instant messaging apps to make contact with potential customers.

In response, Instagram blocked certain drug-related hashtags from being used.

Why students use it:

“It’s cool because you can make your pictures look better. The filters are fun. The hashtags are fun too because you can look up anything you want and it takes you to a bunch of different people’s pages,” said communication major Paige Puccinelli.

About Ryan Thorne (0 Articles)
Ryan Thorne was born and raised in the beautiful city of Twin Falls, Idaho. He now lives in Boise where he enjoys being a student at Boise State University. As the Investigative News editor, Thorne is always hot on the trail of the next big story. In his free time, he can be found playing the guitar, reading, or exploring scenic outdoor Idaho. Follow him on Twitter @ryanthorne86 or friend him on Facebook.
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