Pure Heroine is the debut album of 17 year-old pop culture rebel Lorde who hails from New Zealand.
The Youtube sensation, whose real name is Ella Maria Lani Yelich-O’Connor, shot to stardom when her hit single “Royals” reached 750,000 views quickly after its release.
Her lack of conformity to the conventional pop idol persona has been what sets her apart from other young artists such as Justin Bieber, Selena Gomez and Taylor Swift of whom she has been vocally critical.
Lorde authored all the lyrics for the songs in Pure Heroine as well as co-writing the music for each song as well.
Combining her indie-lined electro-resonating sound with a raw and personal musical passion, Lorde has broken many modern conventions of the young rising singer stereotype and is on her way towards taking the music world by storm.
This album is a combination of stories attributed to her young life as well as her views on the pop culture from her perspective.She is a self-proclaimed feminist.
As best described in a recent interview with Pitchfork Media publications, writer Lindsay Zoladz described her as, “In the current pop firmament, Lorde is a black hole.”
This encapsulates not only Lorde as an artist but Pure Heroine as well. Her anti-fame antics and emotional outcries of feeling make up a tangible grasp into the heart of her music.
This is as she sees the world, according to Lorde. The purpose of listening to a certain artist or genre of music is relatability. The lyrics of Pure Heroine can inspire almost any person who has ever felt a disapproving tinge of annoyance towards the current state of the music industry. This album is great to revel in during a night of self-evaulation and beer.