The Boise State Public Relations Student Society of America (PRSSA) chapter is taking on the big boys.
For its first time at Boise State, the PRSSA chapter is competing in the College Brand Duck Tape marketing competition against some of the biggest schools in the country.
Other schools include the likes of Appalachian State, University of Oregon, University of Texas, and University of Michigan, to name a few.
Boise State is one of many licensed schools in the country that are partnered with College Brand Duck Tape, a marketing and social media branding competition which provides PRSSA chapters from around the country a chance to practically apply what they have learned in their marketing fields for cash prizes.
These cash prizes go directly to the PRSSA chapter’s whom take top honors from the competition.
John Garretson, senior communication major and president of PRSSA, spoke of the benefits in PRSSA participating in this competition.
“PRSSA have never done anything competitively. Being able to showcase what we have learned in our classes with a real big name brand is pure awesomeness,” Garretson said.
The Boise State PRSSA chapter ran a mini campaign on campus to promote the College Duck Tape brand and have taken an approach that shows that the product serves purpose of fun and function.
Sam Cooke, senior marketing major and head of the PRSSA team competing in the College Duck Tape challenge, expressed the purpose of the their promotion.
“We wanted to saturate the Boise State campus with this duck tape,” Cooke said.
Cooke went on to describe how he felt Boise State stacked up next to the rest of the competition from around the country.
“Boise State works from a different brand from the start,” Cooke said, “Specifically in regards to the Blue Turf we work with which is something completely recognizable
internationally, so I feel like we have a leg up.”
PRSSA is required to submit their final full evaluation by no later than Nov. 1 to the national PRSSA organization based in New York City.
Committees from both the PRSSA headquarters and marketing representatives from the College Duck Tape company will decide the winner after they look over all evaluations and results.
Boise State PRSSA’s media campaign began in early September and wrapped up during the tailgate at the Boise State vs Nevada Homecoming football game.
There they promoted a final campaign push in order to generate maximum results to increase their chances in being considered for the top prize.