Boise State athletics have always been a popular activity on campus, especially football. For students it’s a great deal with a rowdy atmosphere and free admission. Students come for the game, but marketing and promotions keeps the fans engaged in between plays and quarters.
Matt Beckman has been the assistant athletic director of marketing and promotions for Boise State athletics since September 2011. Beckman graduated with a bachelor’s degree in marketing and communication from the University of Minnesota Duluth in 2000. Beckman worked in the Twin Cities in Minnesota, before returning to Minnesota Duluth to take a job in athletics at his alma mater.
“I applied and was fortunate enough to get the position,” Beckman said. “I really started my career in marketing there.”
Beckman spent the next five years at Minnesota-Duluth before taking a position at Gonzaga University for another five years. Looking to move up, a position at Boise State opened up and Beckman jumped at the opportunity.
“Boise State was a school that I was interested in because of who they were and where they were going,” Beckman said.
At Boise State, Beckman works hand-in-hand with the Bronco Sports interns. He shows the next generation of students the ropes of the sports marketing world.
“I love working with our students for a number of reasons,” Beckman said. “Our students are so energetic and really want to be a part of what we’re doing.”
Beckman and his team of interns are focusing their attention this year on keeping students
involved throughout the entire game.
They are implementing things like a new tailgating environment before the games to keep students active and busy with free food and entertainment before they enter Bronco Stadium. Beckman and his team are finding out what the students want this year to help keep them engaged during the games.
“One of our biggest things is having unique prize giveaways, more student giveaways and we’re working with ASBSU quite a bit,” Beckman said.
One of Beckman’s biggest points of emphasis this year is keeping the students in their seats after halftime. Many students will leave the stadium for halftime to tailgate and many do not return for the second half. This is something that head football coach Chris Petersen has focused on this year as well.
A student-only concession area is one of the points of emphasis in an attempt to provide more affordable refreshment options.
“We love the students to stay the entire game,” Beckman said. “We’re looking to do some things during the third and fourth quarters to try and add some more incentives to have them stay.”
Boise State athletic promotions are always one of the more entertaining parts of Bronco sporting events, and thanks to Beckman and his marketing team, the fun doesn’t look to be stopping anytime soon.