Brought on by a feeble home schedule and the desire to have the experience of a full stadium, the Boise State Department of Athletics has reduced the ticket prices in four sections for three of the Broncos’ remaining home football games.
Tickets for seating in the north end zone are now available for $10 (down from $40) and priority seating for season ticket holders in sections 101, 111 and 130 will sell for $25.
The discounted ticket prices are only available for Boise State’s home games against Southern Miss (Sept. 28), Wyoming (Nov. 16) and New Mexico (Nov. 30). The Broncos’ match-up against rival Nevada on Oct. 19 will not be discounted.
After hearing that many season ticket holders were unable to afford the original ticket prices for these games. Associate athletic director for development David Kinard said the decision was made to offer tickets at a discounted price.
“We were hearing about fans not being able to afford to see the Broncos play,” Kinard said. “That’s why we chose to offer (the discount) in these special areas to protect our season ticket holders.”
Kinard felt that it was important to give back to the season ticket holders for their loyalty after Boise State experienced a drop-off of season ticket sales from 2012.
“Season ticket holders for us are kind of our loyalty people; we want to make sure we take care of them,” Kinard said. “Some of them have been out there for 30 years. They’ve been with us through thick and thin—good years and bad years—so we want to make sure they’re protected.”
When the newly restructured Mountain West Conference released the schedule, Kinard knew there would be a struggle to fill up Bronco Stadium—only two bowl teams from 2012, Nevada and Air Force, were scheduled for a visit to The Blue.
“The schedule was big,” said Kinard. “When we were looking at the schedule we knew it was going to be difficult. With the kind of schedule that we got from the Mountain West, it made (going to Boise State games) a little less attractive.”
This led Boise State’s remaining premier home game, Nevada, to not be a part of the discount program seeing how there was already a demand for tickets for that game.
Kinard also attributed the difficulty of selling tickets to ESPN broadcasting four home games on national networks this season.
Ironically that TV deal was a factor to Boise State remaining in the Mountain West.
“A full stadium creates a better experience for everyone in the stadium,” Kinard said. “We knew the importance of having a full stadium so that’s kind of our biggest push.”