In a modern film industry where a movie is judged on how much money it makes, rather than its artist value and intellectual stimulation, the Flicks cinema offers an alternative to the blockbuster showing theaters such as Edwards 22. Located in the heart of downtown Boise, the locally and independently owned Flicks cinema features foreign, art, and independent films.
Started by Carol and Rick Skinner in 1984, the Flicks seeks to offer a diverse and cultural experience for its customers while also presenting an atmosphere that is both cozy and intimate.
Josie Pusl, general manager, describes the Flicks, “We provide a cultural experience and we show movies you wouldn’t normally get to see at a regular theater.”
As you enter, a homely mellow atmosphere complete with a lobby cafe that offers an array of eclectic American cuisine instantly welcomes you. Along with this, for those of legal age, the Flicks is the only theater in town that offers a selection of wines and beers for its patrons.
For those not of legal age or fans of the alcohol, the Flicks prides itself on its variety of beverages as well as hot drinks such as lattes and mochas.
Although located just down the street from the Boise State campus on Capital Boulevard, many students are unaware of this establishment’s availability to them. This is something the Flicks would like to change, as the movies featured offer students an opportunity to see the artistic side of the film industry. Student discounts are offered with school I.D.
“We provide diverse movies. Part of being a student is experiencing new things culturally and we offer this in the films we show.” Pusl said.
Having a predominate demographic of professionals in their late 30′s to senior citizens, the Flicks is at point of opportunity. With Boise State’s attendance rising every year, students both new/returning, local/out-of-state, traditional/non-traditional are looking to connect to the community which they are a part of. The Flicks offers an avenue of entertainment to patrons of all ages, especially students looking to satisfy their cultural curiosity as well as find an accommodating venue to spend a relaxing evening.
“I think most students don’t know about it because either they’re from out of state and are new to the area and have no idea where things are,” Reginald Nappier, senior marketing major said, “If they offered student discounts, maybe I would go if I had a friend that was interested in it too, because I wouldn’t want to go to a film showing by myself and not know what to expect.”