“And that’s another Broncos… First down!”
For the last 27 years, Bob Rosenthal has been the only consistency with the Boise State football program. Amidst the numerous league changes, coaching swaps, player graduations and stadium expansions, Rosenthal has been the Voice of Bronco Stadium.
Rosenthal is now the general sales manager for Cumulus Radio – owner of popular local stations like KTIK, KBOI, KIZN, KQFC and the Eagle – and has become a staple in the Bronco game day experience as the public address announcer.
His face is not recognizable, and most will only recognize him by his deep, bellowing voice, but Rosenthal is content being a small pawn in the production that is Boise State football. After numerous year of experience in play-by-play and color commentary on radio and television, Rosenthal has learned that less is always more.
“It’s very humbling and I’m always gratified when people react the way the react when the figure out who I am or hear my voice,” Rosenthal said. “My job isn’t to do play-by-play. It’s all about the fans.”
He first joined the Boise State family in August of 1978, when he accepted a job offer to become the sports information director. He had previously spent four years in the same position at the University of Montana, and knew joining Boise State was the best possible career move at the time.
Rosenthal made the transition into the more lucrative occupation of sales following Boise State’s Division I-AA National Championship in 1980.
“Boise State has always been good,” Rosenthal said. “Even as a competitor at the University of Montana, coming up to Boise was not a fun thing.”
Even after leaving Boise State, Rosenthal continued doing color commentary with local radio legend Paul J. Shneider for Broncos football and basketball games. In 1984, Rosenthal’s radio broadcasting career abruptly ended when he assumed his current position as general sales manager at Cumulus Radio.
Tom Scott was Boise State’s PA announcer at the time, and Rosenthal saw an opportunity to make a worthwhile transition.
“Bob and I traded places in 1985,” Scott said. “About 10 years later, I became available to do PA again, but it was too late. Bob was doing such a good job, I never got the microphone back!”
Rosenthal’s first football season as the new PA announcer was in the fall of 1984, but it wasn’t until his second and third years in the position that he truly felt comfortable. In the early 1990’s, he coined the phrase every Bronco fan has heard before: “And that’s another Broncos…”
“Boise State was playing Arkansas and the PA announcer was doing an interactive thing with the crowd. Boise State approached me and said, ‘Can you do something like that.’ I was a little bit apprehensive at first and I don’t like staged things,” Rosenthal said.
He developed his line, and used the Boise State crowd at the next football home game for a trial run. After one try, on the next Broncos first down, the crowd erupted in unison announcing the gain of another set of downs.
“It was a home run, which surprised me,” Rosenthal said. “We’ve been doing it every since.”
Now, the best word to describe Rosenthal is stable. He plans to continue announcing games deep into the future for many years, and first downs, to come.