Cost of change: The lack of a clear plan worries students with Boise State’s new logo

Boise State unveiled the new redefined “B” logo on Nov. 27 to replace the diamond logo which has represented the university since 2001.

However, as education costs continue to rise, questions about the new logo come to light: How much is it costing to make the change over to this new logo and where is the money coming from?

Boise State is aiming to have everything fully transitioned to a new logo by Sept. 1 of this year, but Melinda Keckler, assistant director of marketing explains, at this point there is no committed funding source for swapping out significant pieces of architecture.

And although Nike designed the new logo at no additional cost to the university as part of the renewal of its contract with the athletic department, some costs will show up in different ways.

A clear picture of exactly what the cost associated with the roll out of the new logo still remains murky. However, Boise State Public Radio reports in 2001 when Boise State switched over to the diamond logo it cost the university an estimated $25,000.

Before recently moving on to a new job position outside of the university, Frank Zang, former director of Communication and Marketing said, “We are identifying some of the key elements that will need to be changed in the long run, whether it’s the signage on the Lincoln and Brady garages or the tile in the SUB. Then individual plans will be developed for those projects after they’ve been prioritized and addressed,” Zang said. “We just haven’t gotten to that level of detail on those kinds of projects.”

Stacy Pearson, vice president of Financial Affairs, seconded this in an email.  “We don’t know those costs yet, but once we have good estimates, we will determine the timing and various funding sources for the changes,” Pearson said.

The old diamond logo must be changed over from several permanent positions across the university. Tile insets, paintings on walls, floor mats and more must be changed over as well. The plan for these seems less concrete.

This is cause for concern for some students.

“It kind of bothers me that they didn’t look at the cost before they decided to change the logo,” said Dallas Pullen, junior applied mathematics major. “It seems backwards.”

Seth Townsend, a sophomore electrical engineering major agrees, “I don’t like it,” Townsend said. “How do you do something this big with no plan?”

Many departments on campus will have to make room in their budgets for the changes that need to be made. For example, once it is decided what changes need to be made to the Student Union, the changes will come out of the budget the school is given every year, Pearson explains.

However not every department will have the necessary funds.

“Some of these projects will require central funding,” Pearson said. “But we don’t know yet how much that will be.”

With departments facing the possibility of funding some logo changes on their own, they will have to take a close look at their budget.

“It’s important for departments to identify where they see significant costs being involved in replacing the logo and definitely document that and make a case for when the best time would be from a budgetary standpoint (to make the change),” Keckler said.

Some of the smaller changes can be made from the existing marketing budget.

As Zang explains, allowing time for the transition from the old logo will cut down on the cost of switching over to the new logo. It allows departments to use letterheads, business cards, stationary and other products they currently have and re-order when supplies are low, as they usually would.

“The goal is to have as little waste as possible,” Zang said. “This should allow them to make changes during a regular budget year cycle.”

“Some of the initial materials, such as the pin and a couple banners on campus, have all been covered through existing funds. So there have really been no extra costs so far,” Zang said.

 

About the author  ⁄ Emily Pehrson

Emily Pehrson

Emily Pehrson is working as the managing editor for The Arbiter. She is junior at Boise State with a double major in English and Communication. When not working or in class, Pehrson can be found watching sports with her brother via Skype. She recently became a very proud first-time aunt and adores showering the baby girl with gifts while insisting that dinosaurs are gender neutral. Follow her on Twitter @EmilyPehrson