College Night: success for students, Urban Outfitters

Local band, Mousy Brown rocked the atmosphere at Urban Outfitters Oct. 30 for “College Night” promoted by public relation students at Boise State. After several weeks of hard work, 11 students at Boise State can boast a very successful promotional campaign.

Student Ally Griswold, estimated about 70 hours of work went into the event and thought the overall outcome of the night was very satisfactory.

“Everyone worked really hard and it (College Night) worked out very well,” Griswold said. “It was really easy working together as a class.”

ZACH GANSCHOW/THE ARBITER The band Mousy Brown had a store front stage for Fridays performance

All of the work behind the night came 100 percent from the students. Urban Outfitters gave the students permission to sponsor the event and offered a discount. The store’s event planner took care of the live music. The success of the students was also celebrated by Urban Outfitters, who greatly benefited from the increase in sales. The promotions for the night was a 10 percent discount with a valid student ID and raffle giveaways throughout the day.

“There definitely was an increase in sales after four o’clock, since it was an after school event and students wanted to take advantage of the ten percent,” Urban Outfitters event coordinator, Maggie Hammond said. “A lot of customers came in because of the bands but a lot had to do with the promotions the class did.”

The class used e-mails and fliers to advertise the event. They set a goal of 100 e-mails which they were able to easily surpass.

Sophomore Kaci Lombardi and junior Kylie Lomardi saw a sign for “College Night” at Bonefish Grill and decided to take advantage of the discount and hopefully win a raffle prize. Bonefish Grill was one of the sponsors for the night and donated free appetizer coupons for the raffle.

The impression Urban Outfitters got from the students work was “very impressive.” Because of the turn out they honored high school and out of state student cards for the discount. When asked if they would work again with BSU students Hammond responded that they wouldn’t hesitate.

“The students are really genuine and polite, which I think is really important,” Hammond said.

According to Hammond, Urban Outfitters is really about community and they love having events that can bring the community together. This greatly influenced the choice in live music for the night. Three local DJ’s and Mousy Brown took part in attracting the crowds and entertainment.

ZACH GANSCHOW/THE ARBITER Lead singer Steven Toney was in prime location at Urban Outfitters to prevent any shoplifting at Fridays event

“We try to showcase up and coming talent in Boise,” Hammond said. “This is a way for them to showcase their music.”

The music gave the store a more hang-out place type vibe and several students stayed a while instead of just browsing, purchasing something and leaving.

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