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Arbiter Advertising Executive named Salesman of the Year
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College Newspaper Business and Advertising Managers’ Inc has named the Arbiter’s Advertising Executive, Dwight Murphy, the 2005-2006 Account Executive of the Year.
Originally awarded second, he said he received a call from Brad Arendt, the Arbiter’s general manager, about a week later to let him know that there had been an error and that he had won first place.
“I was standing between the Math/Geosciences Building and – the Business building,” said Murphy, “I’m sure anybody clear over – to the [Taco Bell Arena] heard me. I was so excited.”
Murphy said just being himself is what got him first place.
According to Murphy entries were rated on sales, letters of recommendation, presentation of paperwork, and an explanation of their sales philosophy.
He said that his philosophy is really simple.
“Advertising is something that anybody and everybody needs,” said Murphy, “there’s an ad placement for every client but it’s a matter of paying attention to where they should be.”
“You may not sell them an ad all year long,” continued Murphy, “but all of the sudden there’s going to be that one time that comes around and you’ve got them.”
Murphy was also named the Arbiter’s General Staff Member of the Year for 2005-2006 this spring.
CNBAM is an organization that includes over 130 student newspapers from around the country and holds annual award ceremonies.
Micah McLaughlin
News Writer
