


Boise State Radio, the public radio station for southwestern Idaho, eastern Oregon and
northern Nevada broadcasting from Boise State University, has announced the hiring of
Jim East as associate general manager for network programming.
East, a native of Dover, Del., earned a bachelor’s degree in marketing at Oral Roberts
University in 1988.
East is originally from Salisbury, Md, where he was general manager of the nonprofit
Maranatha Inc. since 1993. His duties included management of WOLC radio and the
Maranatha Manna newspaper.
He also co-led a repeating seminar on the management of local radio in Poland and has
been a guest lecturer at Warsaw University.
East said he is excited to be at Boise State Radio, where he can help “provide information
so people can think, feel and be part of what’s going on in the global community,” he said.
“One of our objectives at Boise State Radio is to find ways to connect to the local
community on the air and off.”
East will be responsible for the management of Boise State’s classical, jazz and news
stations, as well as Inprint magazine.
BSU News Services